Branding & Planning
Content Marketing
Does your content have the "Power of Wow?"
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Successful marketing content tells a story and invokes a reaction from the consumer. One thing to remember when writing your content is, "why should my audience care?"
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Even if you're good at storytelling, are you harnessing your audience's positive reaction into action, like buying a product, learning more about your services, reading your article, or clicking your job posting?
Planning
So you have a story, and you know how you want to tell it, but who do you tell it to? Who is your target audience, and what brand persona is the best approach to reaching them? And what channels are the most successful and cost-effective?
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I created the marketing budget and priorities roadmap for Crosswater London, assisting in the stakeholder communication process for the acquisition by Forte Brands.
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I created a content marketing plan and brand persona overview about western apparel company Tecovas, highlighting competitor examples, successful content marketing approaches, primary and secondary audiences, and KPIs for measuring the success of these approaches.
Program Management
Now you have a plan, but who is going to manage it? You're pretty busy, aren't you?
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I've done everything from budget forecasting and long-term priorities roadmaps to process implementation to creating best practices and operation manuals.
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I've implemented a Basecamp project management system to connect sales, marketing, and operational processes.
I also created an internal account operations manual and documents outlining social media and blogging best practices for employees.